Blog by Team LBH
How to Use Photo Booths In Social Media Marketing
In the fast-paced world of event marketing, staying ahead of the curve is more than essential. And what better way to keep up with the digital marketing trends than to incorporate photo booths in your activations, product launches or company events.
Photo booths are not only for entertainment and capturing fun memories, they are equally a dynamic tool for amplifying social media reach. When correctly used, photo booths can immensely increase your engagement and reach.
In this post, we'll delve into the relationship between photo booths and social media marketing and explore how this winning combination can elevate your experiential activations.
Photo Booth’s Visual Content on Social Media
One of the major reasons to use photo booths is to capture visually appealing photos, videos, gifs and boomerangs to use in social media platforms. And because photo booth photos and videos are often fun, creative, and shareable, they encourage users to like, comment, and share.
Also, they are a great way to impress your customers quickly and for a longer time. Plus, people generally find it easy to understand and remember things they see rather than what they only hear.
Visual content has been proven time again to
receive significantly higher engagement
than those without.
And it is this shift in user behavior that sets the stage for marketers to integrate photo booths into their social media marketing campaigns.
Tips for Integrating Photo Booths into Social Media Marketing Strategies
Here are some great ways to make use of photo booths to scale up your marketing efforts.
Strategic Placement:
Set up your photo booth in a location that attracts attention and encourages participation. Consider high-traffic areas at events or within your activation footprint to maximize visibility.
Branding Opportunities:
Customize the photo booth backdrop, wrap the photo booth itself or incorporate branded props to ensure that your logo or message is featured prominently in the photos (along with a custom overlay). This reinforces brand awareness when users share their images on social media.
Interactive Themes:
Ask your photo booth rental to create themed photo experiences that resonate with your target audience. Whether it's a seasonal theme, a product launch, or a specific campaign, aligning the photo booth content with your overall marketing strategy enhances its effectiveness.
Instant Social Sharing:
Opt for
Photo booths with social media sharing feature. This feature allows users to instantly upload their photos to various platforms. This instant sharing not only enhances the user experience but also extends the reach of the event beyond its physical boundaries in real time.
Hashtags and Mentions:
Implement a branded hashtag for your photo marketing campaign. Encourage users to include it in their social media posts, making it easier for you to track and engage with the content. Consider mentioning your social media handles for increased visibility.
Incentives for Sharing:
Consider incorporating incentives for users who share their photo booth experiences on social media. This could include giveaways, discounts, or the chance to be featured on your official social media accounts. Incentives motivate users to actively participate and share their content.
Engagement Monitoring:
Keep an eye on social media platforms for posts related to your photo marketing campaign. Engage with users by liking, commenting, or reposting their content. This interaction fosters a sense of brand loyalty and encourages more people to participate.
User-Generated Content Campaigns:
If you aren’t leveraging User-generated content (UGC) already, we urge you to start now. UGC has become a goldmine for marketers bringing in some serious ROI.
A great way to get UGC is to use photo booths at your marketing events. With their interactive and fun nature, they encourage attendees to create and share content on their social media profiles while tagging your brand in most instances.
In our experience, we’ve found that authentic content shared by event attendees holds immense value in building brand credibility as well as boosting engagement and increasing sales conversions.
With your guest’s' permission, you can showcase their photos in your advertisements, website, or other promotional materials, further strengthening the connection between your brand and your audience.
