CASE STUDY
CASE STUDY
Buy From a Black Woman (BFABW)
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H&M
The Buy From a Black Woman (BFABW) Inspire Tour is sponsored by H&M and highlights Black women business owners across a multi-city tour. We executed a Holiday Market edition of the tour with engaging in-store photo moments across several legs of the tour.
7
EVENTS
2
CITIES (NY/LA)
3
H&M LOCATIONS
4
WEEKENDS
THE RESULTS
546 Sessions
444 Shares
192,645 Impressions
87,249 Total Reached